A Career in Graphic Design – Is it Right For You?

Creative Director Lets start at the top and work down. Art directors, or Creative Directors are responsible for a creative team that may design work for magazines, television, advertising graphics, websites, or on packaging. A creative team can consist of layout artists, graphic designers, photographers, copywriters, and menial staff to do the work. An Art directors job is to make sure that each of... [Click here to Read more]

Improving Your Websites Conversion – 10 Secret Suggestions

According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale. Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. You should never be satisfied. You should always be looking for ways to improve your conversion ratio.... [Click here to Read more]

How To Build a Great Site – 8 Tips

Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition. Before the first graphic is drawn or the first line of code is written, you must define the website’s... [Click here to Read more]

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